As a parent, learning about the products you buy for your baby is a top priority; and wipes are amongst the most important baby products to research. Do you know what your wipes are made of?
When it comes to baby wipes, parents rightfully have definitive preferences. It’s obvious that cotton has the attributes that parents are looking for, as 77% of consumers choose cotton when it comes to wipes. In a report published by Cotton Incorporated, we learn that numbers don’t lie: cotton is the top choice:
- 92% of parents find softness important/88% associate softness with cotton
- 96% of parents find safety (no irritation) important//85% associate safety with cotton
- 81% of parents find absorbency important/71% associate absorbency