Shouting Out the Pure Truth: A Public Education Campaign


Identifying a Responsible Product

The marketplace has gotten confusing for consumers of personal care, feminine hygiene, adult incontinence, and wound care products. Consumers want truly natural products, but they also want those products to be safe and pure. Although many products claim to be natural, how do you know you’re buying a responsible product?

The Purified Cotton Symbol

Now there’s a way to confidently select the purest natural products while browsing the aisle. Just look for the Purified Cotton symbol:

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When you see this symbol, you can be sure that the item you’re purchasing is free of residual chemicals, toxins, or contaminants. You’re getting nothing but absorbent, soft, hypoallergenic, pharmaceutical grade cotton in its purest form.

But What Exactly is Purified Cotton?

Purified Cotton is cotton that has undergone a highly intensive Proprietary Ultra-Purification Process. This means that each single, individual cotton fiber is washed, cleansed, and

World of Wipes (WOW) Show 2015 = Success!


In the haze of mid-June,

hundreds of people descended upon Atlanta, Ga. to attend the World of Wipes International Conference. As attendees prepped for events and settled into their respective rooms, one team was eager to set up their booth—which was designed to add some real “wow” to the conference.

The Dream Team

The Barnhardt team, led by Lewis Barnhardt (COO and President), George Hargrove (VP of Sales and Marketing), Ginny Casstevens (Dir. Sales and Marketing Fibers Div.), and Chuck Allen (Director of Product Dev.), made a big splash with their new Shouting Out the Pure Truth! themed Purified Cotton display. Crowds entering the ballroom were immediately drawn to the display’s large, colorful graphics.

As more people arrived at the event, the Barnhardt team worked feverishly to greet each person, and to talk about the benefits of using Purified Cotton.

Barnhardt Introduces the New International Purified Cotton Symbol

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No Whitewashing. No Greenwashing. No Gray Areas.

Barnhardt Natural Fibers, the world’s largest cotton purifier, is launching a new Purified Cotton™ symbol for personal care, facial and baby wipes, diapers, feminine hygiene, wound care, and adult incontinence product packaging.

Lewis Barnhardt, president and COO, says, “We trust nutrition labels to tell us what we are putting in our bodies, and we believe consumers are just as concerned about what they put on their bodies. Study after study tells us they want cotton that’s been purified because they trust it as the safest fiber for human use. Unfortunately, until now, they had no way of knowing what was being used in their personal care products.”

Pulling the wool over consumers’ eyes

According to Barnhardt, “Feminine care products and face and baby wipes are being made from manufactured chemical-pulps like rayon, viscose, and Tencel®, or petroleum-derived materials