Walk into any shopping area and you’ll find niche stores everywhere. Need flip flops? There’s a store over there. Gotta have the newest phone accessory? Just walk across the street. But have you ever seen an entire store dedicated to period gear? Probably not. Until now. Learn more about the newest “Period Pop-Up Shop” below with a full breakdown written by Eva Recinos from psfk.
U by Kotex hosted a pop-up shop where women can feel safe and comfortable when it comes to discussing — and shopping for —their period.
With conversations around legislation and women’s bodies, it’s become increasingly clear that periods are still a taboo topic for some.
For this reason, U by Kotex creates a space where women felt comfortable shopping not only for basic supplies but also items like mugs, sweatshirts and travel bags.
As the website explains, the project came to fruition after Sarah M. created a blog with the concept:
Sarah was frustrated with how many stores exist for things like sunglasses, hot sauce and shaving gear for men, but none for periods, something that all women experience. So she took to Tumblr and write about a period shop – a space where women can feel comfortable, safe, respected and revered while shopping for their period.
The project is part of a larger initiative called The Period Projects, described as “a groundbreaking series of projects inspired and led by real women like you who share our passion for change.” Participants have been sharing photos of the project and shop so far with #PeriodProjects. With the shop and social media engagement, U by Kotex is offering women another outlet for speaking freely about their periods.
Bummed you missed The Period Shop? The brand has teamed up with Jet.com to create an online version of the period shop.